Will Sigsbee (CEO)
Sales & Strategy Lead
HISTORY
Will is an accomplished healthcare executive with a broad background of helping companies in various stages of growth, commercialize products and solutions. His ability to build vision and execute precise sales and marketing strategies has led to outstanding growth and company performance in health care verticals like medical devices, software solutions and interoperability tools.
As a former CEO and President of two early-stage software companies, Will has a wealth of hands-on experience taking companies from pre-revenue to exit. His 18 plus years of large company sales and leadership, combined with 10 additional years with healthcare start-ups, has helped Will build strong companies that scale effectively and manage resources efficiently.
Will brings a keen eye for product commercialization, turn-around management, strategic planning and sales optimization in a broad range of healthcare spaces.
2022 to present
Senior Advisor, CWH Advisors
2021 to present
CCO, Contractor, Treatment AI, Inc
2014 – 2021
CEO, Medicom Health Interactive, Inc
2013 – 2014
General Manager, IOD (Now CIOX) Interoperability Solutions
2011 – 2013
President, ApeniMED Inc. Health Information Interoperability Standards
2010 – 2011
Regional VP, Globus Medical, Spine and Neuro Solutions
2005 – 2010
National Director, Medtronic Diabetes Payers and Distribution
2003 – 2009
Founder, TWG Imaging Ventures
2002 – 2005
Business Dev and Sales Specialist, Hitachi Medical Systems, Western US and Canada
1993 – 2002
Sales Management, C.R. Bard, Urology, Oncology, Women’s and Men’s Health
EXPERIENCE
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Launching new software solutions and driving exponential growth through strong leadership
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Building client base from zero to more than 1000 of the largest health systems in the US
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Vast experience with medical devices, surgical implants, payers, distribution networks and health systems
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Building teams, board structure, fund-raising & strategic partnerships and clients
EXPERTISE
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Sales Execution: Commercial product and channel strategy, opportunity analysis, pricing, hiring, product positioning
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Digital Health: Patient Engagement, Consumer Acquisition and Retention, Platform Development, AI, EMR, Interoperability Standards, Integration Solutions
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Med/Surg Solutions: Urology, Oncology, Minimally Invasive Surgical Solutions, Spinal Fusion, Diabetes, Medical Imaging, Patient monitoring
EDUCATION
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Iowa State University, B.B.A Marketing
EXAMPLES: Commercial Pharma & Med Device Launches
CR BARD - CONTIGEN
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As western US sales leader, attained formulary placement with the largest payers & providers including Kaiser Permanente, Scripps Dignity Health, Group Health Cooperative and more
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Established distribution networks and facility management to ensure successful delivery of the refrigerated product
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Grew to 160 Million in 1 year
MEDTRONIC CGM
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Responsible for national oversight of payer & distribution channels for Medtronic insulin delivery / CGM products
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Attained 400+ payer / formulary contracts, establishing market leadership for 6+ years, including Blue Cross/Blue Shield and Kaiser Permanente
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Grew business to 300+ million in under 5 years
SENSEONICS CGM
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Gained wide-scale formulary placement of their fully implanted CGM device in IDNs
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Changed the sales model to a population health strategy to reach 10x audience
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Convinced CMS to revise their 2025 schedule via strong value-based model
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Doubled reimbursement for implanting the sensor