HISTORY

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Tony is an accomplished healthcare executive with broad and deep skills in software product design/execution, Saas, product marketing, as well as prepping health IT companies for exit. In the late 90s, he got his start developing some of the earliest product launch CD-ROMs for CPI/Guidant pacing devices. In 2000, he co-founded Medicom Digital, where for 14 years he built over 100 branded and unbranded interactive programs for purchasing agents/docs/patients, helping big pharma (and their ad agencies) launch and grow profitable drug brands via early interactive “apps.”

 

In 2010, seeking to pivot into a scalable Saas product platform, Tony rebranded the company as Medicom Health, focusing on health IT services for health system marketing. To this day, Medicom’s industry-leading health risk assessments (HRAs) help grow patient volumes for chronic conditions. Following up on that success, Medicom Health built a patented Saas platform/plug-in for the Epic EHR to auto-embed coupons for inpatient prescriptions into patient discharge paperwork – similar to GoodRx but more convenient.

 

In 2022, Tony ushered his company to a successful double exit, joining an acquirer to transition the HRA product line. As a key member of the sell team, he helped position their roll-up for sale and participate in pitches from interested private equity. The result was one of the most successful sales in H.I.G. Growth Partners’ history. Once described as the “Zuckerberg of health risk assessments,” Tony now leads his solo marketing consultancy and multi-pronged business development think-tank (ClickLabz) to fuel his broad range of digital skills & interests.

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2024 to present

Founder & Principal, ClickLabz

 

2024 to present

Senior Marketing Consultant, Unlock Health

 

2023 – 2024

VP of Marketing, Unlock Health

 

2022 – 2023

Chief Marketing Officer, Eruptr (sold to Unlock Health)

 

2000 – 2022

Co-founder, Medicom Digital/Medicom Health (sold to Eruptr)

 

1998 – 2000

Lead Interactive Developer, iCardinal

 

1996 – 1998

Lead Interactive Developer, DigiGraphics

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EXPERIENCE

• Vast full-stack experience developing custom product launch/market penetration tools for dozens of big pharma brands​

• Typical pharma tools included pharmacoeconomic models, symptoms/risk assessors, & educational content

• Pivoted, grew, and sold his successful multi-product Health IT Saas shop with a million+ users per year of a wellness/lead-gen platform across hundreds of leading health systems

• Instrumental in taking the acquirer to an extremely successful exit

 

 

EXPERTISE

• Accomplished at most aspects of modern app development, including team building, tool selection, BI, market analysis, data design, UI/UX, MVP, low-code programming, launch, and client acquisition/retention

• Hands-on and DIY capable at most facets of typical B2B and DTC marketing, including target development, CRM design and execution, messaging, marketing funnels, mass email, surveys, trade show management, and more

• Masters new skills on-the-fly as well as integrating strategic/tactical changes mid-stream

• Experienced in implementing the Entrepeneurial Operating System (EOS) business framework/optimization

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EDUCATION

• Augsburg University, B.F.A